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In certain products, such as breakfast cereal, there are particular competitors of those products such as Kellogg’s. The competitors of Nestle are Kraft Foods, P&G and Group Danone. Nestle operates in the consumer food industry that faces intense competition.
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Nestle is well known for its continuous growth through innovation and research that has helped it become the market leader and understand what the consumers want.įollowing is a detailed Porter Five Forces Model Analysis of Nestle: Some of them are Cross & Blackwell, Gerber, and Libby’s. Over its life, Nestle has made a number of acquisitions that have helped it grow and diversify its product portfolio. Nestle also holds majority shares of L’Oreal, the world’s largest cosmetic company. Nestle operates in 194 countries with its 447 production facilities that employ 339,000 employees.
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The main products of Nestle are medical food, baby food, cereals, mineral water, coffee, dairy products, frozen food, pet food, and snacks. Nestle was found in 1866 by Henri Nestle. It is one of the world’s best food companies and was ranked 33rd in Fortune Global 500 in 2016. Nestle is a Switzerland based multinational food and drink company. It has strong brand & long history therefore, consumer commonly use its products. This is the detailed Porter’s Five Forces Model of Nestle which is one the top-notch company operating in consumer goods industry.